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J.C. Penney Unveils Obsess Tween Apparel Collection

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

J.C. Penney is making moves to draw in the digitally connected tween consumer with a new fashion-forward apparel line. On Wednesday, the retailer announced the launch of Obsess—a tween brand featuring rotating capsule collections inspired by young women who are role models for the demographic, and are living healthy lifestyles and demonstrating that size and shape don’t matter…

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