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J.C. Penney Unveils Obsess Tween Apparel Collection

Join Isko and Rivet magazine on June 3 at 11 am ET for REFASHIONED, a roundtable discussion on the denim industry’s new normal, from concept to consumer.

J.C. Penney is making moves to draw in the digitally connected tween consumer with a new fashion-forward apparel line. On Wednesday, the retailer announced the launch of Obsess—a tween brand featuring rotating capsule collections inspired by young women who are role models for the demographic, and are living healthy lifestyles and demonstrating that size and shape don’t matter…

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