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JackThreads Brings Private Label In-House for a More Focused Denim Collection

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JackThreads denim
From flash site to fashion resource, JackThreads is maturing.

Starting as a flash sale site in 2008, JackThreads has undergone a transformation in the last two years during its split from editorial website Thrillist in September 2015.

With a stronger point-of-view and curated assortment geared toward their increasingly fashionable young male consumer, the online retailer has turned inward for its own private label. Under Creative Director Tony Kretten, JackThreads has been rebranded and remodeled as both a fashion resource and a foolproof direct-to-consumer label.

Read the rest on Rivet.

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