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J.C. Penney Launches Online Sports Fan Shop

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

J.C. Penney is expanding its roster of retail partnerships. The company announced Tuesday the launch of an all new Sports Fan Shop experience on its e-commerce site that will be powered by Fanatics, the largest online retailer of officially licensed sports merchandise.

Fanatics, which operates the e-commerce platform for hundreds of collegiate and professional sports teams, leagues and media sites, will make its assortment of over 300,000 licensed products spanning all major sports leagues available to JCPenney.com customers.

The Sports Fan Shop introduces new sport-related product categories to the J.C. Penney consumer. Shoppers will also benefit from a flexible return policy and low-cost shipping options. Fanatics’ multiple distribution outlets across the country will ensure quick delivery throughout the U.S.

John Tighe, J.C. Penney senior vice president of men’s apparel, said, “Our partnership with Fanatics enables us to deliver even more quality team merchandise that our customers want during their favorite sports season. Whether it’s football in the fall or March Madness in the spring, JC Penney has the caps, shirts and collectible gear to make any sports enthusiast a true fanatic.”

Brian Swallow, SVP of strategy and business development for Fanatics, added, “Fanatics is proud to add JC Penney to our family of partners. I am convinced that with our e-commerce expertise, leading technology platform, regional distribution infrastructure and unparalleled assortment of sports fan merchandise, Fanatics will be able to further enhance the shopping experience for JC Penney customers.”

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