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JC Penney to Open First Store in Brooklyn

J.C. Penney will open its first-ever store in Brooklyn, N.Y. on Aug. 29. The 124,000-square-foot store located in the borough’s Gateway Center–home to Target, BJ’s Wholesale Club, Marshalls and more–furthers the retailer’s footprint in the New York City area and marks another milestone in its turnaround.

The single-level store features clean lines, red accents and a distinctively Brooklyn appearance with large murals of local landmarks, polished concrete floors and other modern enhancements including a newly redesigned fine jewelry department with LED lighting. J.C. Penney chief executive officer Myron (Mike) Ullman III, said, “This location displays our commitment to mindful store growth in high potential markets, and will perfectly complement our other New York City locations in Manhattan, the Bronx, Queens and Staten Island.”

Certified by the U.S. Environmental Protection Agency as “Designed to Earn the Energy Star,” the store will use 45 percent less energy than a prototypical J.C. Penney store built just three years ago, thanks in part to LED lighting, double-layer roof insulation and occupancy sensors to automatically dim lighting in offices and restrooms. The store is also equipped with high-efficiency 14.2 EER rooftop heating and air conditioning units.

Shoppers will find familiar J.C. Penney favorites, including a full service Sephora and optical and portrait centers. Footwear will be a focal point in the Brooklyn store. Separate, convenient footwear zones will accommodate men, women and kids, directly adjacent to respective apparel departments. The majority of shoes will be open sell, allowing shoppers to easily find and try on pairs, while a dedicated room for clearance footwear will make it easier to spot bargains.