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UK Brand Claims its Jeans Will Last Half a Century

When it comes to sustainability, there is no way forward without a plan. Attend our in-person “Sustainability Summit: Road to 2030” June 1 in NYC. Learn from the industry’s best and brightest, and network to create those necessary partnerships!

Thanks to Japanese selvedge denim and fiber reportedly stronger than cable steel, Half Century Jeans says its denim will last as long as its name suggests. The sustainable fashion brand by U.K.-based designer Tom Cridland launched a Kickstarter campaign this week to help scale the durable denim line with a 50-year guarantee for both men and…

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