Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

UK Brand Claims its Jeans Will Last Half a Century

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Thanks to Japanese selvedge denim and fiber reportedly stronger than cable steel, Half Century Jeans says its denim will last as long as its name suggests. The sustainable fashion brand by U.K.-based designer Tom Cridland launched a Kickstarter campaign this week to help scale the durable denim line with a 50-year guarantee for both men and…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!