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Keds Steps Beyond Canvas with a New Feather-Light Technical Sneaker

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

For Keds, toeing the line between heritage and innovation has given rise to its new tech-based Studio Collection. The sneaker brand has created an effortless, stylish footwear solution for women commuting to the gym, and even for some light machine-based workouts, and the Studio Collection’s technical fabrics and lightweight components pack a punch of performance not…

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