Kmart is getting into shape, and like millions of Americans before it, the retailer is doing it with the help of fitness trainer Jillian Michaels.
The discount retailer will launch Impact by Jillian Michaels, a collection of women’s technical yoga, core training, running and lifestyle apparel and accessories on kmart.com on Sunday, Aug. 10. The line, produced by IFG, will roll out in 500 Kmart stores on Aug. 17.
Made with moisture-wicking and quick-drying properties, the line’s fitted silhouettes, lightweight fabric and invigorating pops of color add the fashion panache that has fueled the popularity of the burgeoning activewear category. Priced $10.99 to $36.99, the collection will be on Kmart’s more premium end of product.
Kmart customers will have exclusive access to content on shopyourway.com from Michaels intended to inspire them to achieve their health goals and potential. Members will also be able to purchase the collection through this integrated retail platform, receive brand updates, create their own look books and enter sweepstakes, the company reported.
Diane Vaccaro, chief marketing officer for Kmart Apparel, said, “We are thrilled to collaborate with Jillian, one of the foremost authorities in wellness and fitness.” She added, “Jillian has infused her personal style and enthusiasm for empowering women into the collection, allowing us to offer true performance and style at an affordable price. We believe her engagement across our Shop Your Way platform will resonate authentically with our members.”