Knot Standard has opened its first custom menswear shop-in-shop.
The custom-suit company opened a pop-up in the Bloomingdale’s flagship on 59th Street in New York Thursday. The new 125-square-foot Knot Standard store enables shoppers to digitally design and visualize fabric options on an iPad or in-store touchscreen to create their own unique garments.
“Our store-in-store shop within Bloomingdale’s represents a milestone within the custom clothing industry,” Knot Standard chief executive officer and co-founder John Ballay said. “For the first time, 3-D technology brings the customer experience above and beyond the traditional tailor fabric swatch books and now allows clients to visualize full products before buying.”
More than 1,000 high quality fabrics are available to shoppers and are sourced from well-known English and Italian mills, including Holland & Sherry and Loro Piana, and all fabrics patterns can be digitally customized to the 3-D model. Knot Standard’s new shop-in-shop business model doesn’t require inventory. Rather it is powered by cutting-edge technology, expert stylists and a 54-inch LED touchscreen for an advanced tailoring service.
“The level of customization our proprietary technology enables is exponentially higher than made-to-measure,” co-founder and president Matt Mueller said. “From the shape of the lapel to the lining choice to the color of the button hole thread, the customer for the first time can become the designer with 100 percent creative control.”
Established in 2010, Knot Standard started as an online-only business and has grown to include offline showrooms in Austin, Chicago, Dallas, Dubai, Houston, Los Angeles and Washington, D.C. After discovering a price gap in the U.S. suit market, founders John Ballay and Matthew Mueller decided there needed to be better tailoring options with higher quality fabrics. Today, Knot Standard offers customized suits from a $500 to $800 price point, with the average customer spending $1,000 on overall tailoring services.
With the combination of high-quality fabrics and heightened personalization, Knot Standard will allow Bloomingdale’s shoppers to not only get a great suit, but also take part in the design and tailoring of their garments.