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Jetsetting, TikTok and Genderless Define Q2’s Hot List

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Travel-inspired fashion is back, if Lyst’s latest hot list is any indication.

After months in isolation with little need for cutting-edge fashion, consumers are once again turning their attention to summer-fun essentials, according to the Lyst Index Q2 2021, which analyzes more than 8 million items across social media mentions, searches, page views, interactions and sales from thousands of online stores to take the pulse on what shoppers want.

Shoppers, seemingly hellbent on leaving lockdown loungewear in the dust, sent searches for dresses up 371 percent, while queries for sunglasses were 198 percent higher and beachwear drove a 192 uptick in interest from the prior quarter, the global fashion search platform stated, noting the corresponding spike in TSA-reported domestic travelers.

Wanderlust-worthy wares are far from the only trend driving product searches, according to Lyst, which also documented a spike in sexy styles and the continued influence of TikTok-led trends like softcore and mermaidcore, as “consumers born after 1996 are often setting the style agenda.”

Still, the list of top-searched products serves up old-faithful styles, with Nike’s perennially popular Air Force One sneakers (No. 1) reigning as the item most female consumers are looking for. And Gucci retained its title as the hottest brand for four quarters running, Lyst found, though luxury rivals Dior and Louis Vuitton are rising through the ranks.

Kylie Jenner in Mugler's sheer bodysuit

Kylie Jenner in Mugler’s sheer bodysuit.

Taken as a whole, however, the top 10 list for men and for women broadly reads like a packing list for Instagram-worthy adventures.

Female consumers have people to see and places to go, according to the Index, where Bottega Veneta’s mini Jodie bag (No. 2), and Versace’s beach-ready Trésor De La Mer swimsuit (No. 8) put in a strong showing. Gucci’s laidback rubber sandals (No. 7) are part of the “breakout trend” around resin and rubber footwear, with demand for these styles rising 214 percent from the prior quarter, Lyst found.

Celebrities like Hailey Bieber and Dua Lipa helped The Attico’s zebra-print bikini (No. 6) land on consumers’ radars, while model Emily Ratajkowski stepping out in Prada’s skin-baring denim bra top likely put fashion watchers onto the brand’s organic denim top (No. 4).

Continuing the body-conscious theme, Marine Serre’s Fuseaux moonfish leggings (No. 5) and a Mugler sheer panel bodysuit (No. 9)—items worn by Cardi B, Kylie Jenner and Doja Cat—also sparked women’s searches, according to Lyst.

Meanwhile, the bucket-hat’s popularity shows little sign of slowing down, with the Jacquemus Le bob Artichaut chappeau landing at No. 3. A social-inspired “feud” between followers of Kendall Jenner and Selena Gomez likely contributed to Rodarte’s saccharine, cottagecore-esque daisy-print dress—photographed on both celebrities—rounding out the list at No. 10 and nodding to the ongoing influence of “Bridgerton.”

Kendall Jenner and Selena Gomez in Rodarte's daisy-print dress

Kendall Jenner and Selena Gomez in Rodarte’s daisy-print dress.

The products that men are searching for scream “take me away.” Casual, poolside-appropriate Adidas Yeezy Slides nabbed the No. 1 spot, with Off-White’s Virgil sunglasses (No. 2), Versace’s Barocco swim shorts (No. 4), and Dior’s Futuristic sunglasses (No. 5) ready to take their spot in consumers’ carry-ons. Casual style continues to dominate, evidenced by Prada’s PRAX 01 sneakers taking the No. 3 spot and searches for the 2 Moncler 1952 logo t-shirt driving it to the No. 9 position. Nike’s tennis-inspired Killshot OG SP sneakers (No. 7) and the enduring popularity of Gucci’s classic horsebit leather loafers (No. 8) speak to consumers’ desire for both easy-wearing essentials and traditional style.

But men are also embracing the genderless aesthetic, according to Lyst, which noted that the “rise of gender-fluid fashion has also been gathering pace” and there was a 46 percent spike in “agender” searches in Q2. Men are also getting in on the tiny-bag trend, sending Fendi’s baguette to the No. 6 spot and giving Thom Browne’s pleated skirt (No. 10) their seal of approval.

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