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Lenzing and Jeanologia Challenges Conservative Denim Design

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Innovation and creativity go hand in hand in Lenzing’s and Jeanologia’s new collaboration, 4S, which debuted at Kingpins Amsterdam, April 13-14.

Based on the core four—softness, stretch, science and sustainability—the men’s and women’s collection aims to stir creativity in the industry by presenting new ways stretch denim can appeal to the premium and eco-conscious consumer.

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