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Lenzing and Jeanologia Challenges Conservative Denim Design

Download the New Wave report on the efforts taken by major denim players to deliver sustainable solutions across the supply chain and ultimately improve the health of the planet.

Innovation and creativity go hand in hand in Lenzing’s and Jeanologia’s new collaboration, 4S, which debuted at Kingpins Amsterdam, April 13-14.

Based on the core four—softness, stretch, science and sustainability—the men’s and women’s collection aims to stir creativity in the industry by presenting new ways stretch denim can appeal to the premium and eco-conscious consumer.

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