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Lenzing and Jeanologia Challenges Conservative Denim Design

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Innovation and creativity go hand in hand in Lenzing’s and Jeanologia’s new collaboration, 4S, which debuted at Kingpins Amsterdam, April 13-14.

Based on the core four—softness, stretch, science and sustainability—the men’s and women’s collection aims to stir creativity in the industry by presenting new ways stretch denim can appeal to the premium and eco-conscious consumer.

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