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Lipsy London Unveils Women’s Sportswear

British high street retailer Lipsy London is breaking into the sportswear arena with its new Lipsy Sport collection for women. Described by the retailer as “the ultimate fusion of fashion and function,” the 15-piece collection aims to bring support, comfort and the ease of movement using performance enhancing fabrics in the form of street-friendly designs at budget prices.

The collection includes crop tops, running tanks, T-shirts, leggings, joggers and hoodies, priced between £12 and £35 (about $19 to $55). Styles are trendy with gold foil embellishments, leopard print details and pops of bright coral, while T-shirts feature witty slogans like, ‘Lunges and Lipstick’ and ‘Weights Before Dates.’

The London-based retailer, known for its celebrity collaborations including its Kardashian Kollection with Kim, Kourtney and Khloe Kardashian, and dress line with British actress Michelle Keegan, has named Victoria’s Secret model Sara Sampaio as the face of Lipsy’s Sport. Lipsy has also enlisted the help of popular fitness bloggers to help promote the activewear collection.