Fit may be the one lingering problem consumers have with buying online, but more brands are working on ways to eradicate that soon-to-be-defunct concern.
Macy’s Inc. announced Monday that it partnered with the first-ever nationwide on-demand digital tailor, zTailors, to provide alteration services for macys.com and bloomingdales.com customers who buy men’s and women’s garments.
The Uber-like service is being tested with Los Angeles-area consumers first, and it will be further piloted in metro cities New York City, San Diego, San Francisco and in Washington state, Oregon and Florida later this month. The company expects the service will extend to additional markets throughout the summer and will be available nationwide by early fall 2015.
“With zTailors and Macy’s, Inc., our first retail partner, we are launching a retail industry-leading innovation on a unique platform. zTailors was built on the premise that well-tailored clothes should be accessible to everyone,” said George Zimmer, zTailors founder and chairman and Men’s Wearhouse founder and the former face of the brand. “With a nationwide network of skilled and experienced tailors, zTailors fills an unmet need in the marketplace, providing expert craftsmanship and excellent, personalized service to both men and women, so they can look their best and be their best.”
Here’s how it works: When a shopper is buying a garment online that might need alteration, they can either click to request tailoring, or if they live or work in a designated area, can have a pre-qualified tailor pay them a visit for a fitting and wardrobe consult once the items are delivered.
In no more than one week, the tailor will make the fixes and deliver the item back to the customer. Any re-dos or additional tailoring tweaks needed after the consumer tries the garment are complimentary.
Macy’s said while the cost ranges for different types of service, it is comparable to in-store alteration rates.
“This is a great example of the outstanding omnichannel shopping experience we are delivering today at Macy’s and Bloomingdale’s,” Macy’s, Inc. chief omnichannel officer R.B. Harrison said. “With zTailors, our online customers can receive the same professional and personalized service they have come to expect from our stores. For those customers who prefer to purchase online, this is a convenient way to look their best at a fraction of the cost of custom clothing.”