Inclusive fashion is on everyone’s minds lately and Macy’s is the latest retailer to step up and meet consumer demands for more modest wardrobes.
Macy’s said it will launch the Verona Collection—a modest clothing brand that emerged from The Workshop at Macy’s, the company’s minority and women-owned business development program. Available on Macy’s website starting Feb. 15, the line, which ranges in price from $12.95 to $84.95, will feature a curated selection of ready-to-wear garments, including hijabs, cardigans, tops, dresses and pants.
“Verona Collection is more than a clothing brand, it’s a platform for a community of women to express their personal identity and embrace fashion that makes them feel confident on the inside and outside,” said Lisa Vogl, Verona Collection founder. “Macy’s has been an amazing partner, helping us strengthen the foundation of our business through The Workshop at Macy’s and now introducing our brand to their consumers through this collaboration.”
Vogl’s collection was inspired by her own experience searching for stylish and modest clothing. Each piece of the line comes in a variety of colors and fabrics for versatile dressing. The collection’s standout pieces include hand-dyed hijabs, sleeveless cardigans and maxi dresses. As a modern take on a timeless garment, a maxi dress in the collection is accented with asymmetric buttons. For seasonless wardrobes, the collection’s cardigans are available in sleeveless and full-sleeve styles for layering. Topping off the collection are fashionable hijabs designed to coordinate with multiple outfits.
[Read more about inclusive fashion: Nike Debuts Pro Hijab for Muslim Athletes]
The Workshop at Macy’s, which hit its seventh anniversary in May, takes place annually and represents Macy’s commitment to apparel vendor diversity. In 2016, Macy’s purchases from minority- and women-owned businesses, including purchases from The Workshop at Macy’s graduates, totaled more than $1 billion.
“Through The Workshop at Macy’s, Lisa shared her vision to create a collection that speaks to a community of women looking for a solution to their fashion needs,” said Cassandra Jones, senior vice president of Macy’s Fashion. “Verona Collection offers a unique and understated elegance through everyday essentials designed for versatility and comfort, and through our partnership, we can better serve our customer looking for modest fashion.”