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Covid Revs Men’s Interest in Comfort and Activewear, Experts Say

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Function is winning out over fashion in men’s wear in the time of coronavirus. With so many men working from home, holding Zoom meetings and generally not dressing up for any limited outside contact they might have, casual and comfortable fabrics and styling are ruling the day. In addition, the desire to stay healthy by…

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