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Indochino Ramps Up New York Yankees Partnership to Give Made-to-Measure Apparel Mass Appeal

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

In a retail world where experience is everything, Indochino is using Major League Baseball to stimulate interest around made-to-measure suiting. The made-to-measure apparel firm is entering in a multi-year sponsorship as the official made-to-measure suit of the New York Yankees. It’s not the first time the two have paired, but it marks a more long-term relationship….

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