Nike is giving activewear a new face with a recently launched capsule collection of training gear that transitions with the movements of the body and follows the trend toward athletic wear merging with leisure garb.
The athletic apparel and footwear company partnered with Berlin-based designer Johanna Schneider to bring a new look to women’s workout wear that’s “designed for the ultimate versatility.” The designs will be featured in its innovative NikeLab retail spaces.
NikeLabs are designated, curated areas of the brand’s stores designed to encourage consumer discovery and highlight “never before imagined” product paired with new variations of its existing performance styles, the company noted. Nike rolled out the concept in nine locations, including two in New York City, and one in Hong Kong, Paris, London, Shanghai, Milan, Tokyo and the United Kingdom.
Outfits in the collection build layer by layer for different stages of a workout, like warm-up and cool-down periods. The garments are made to be adaptable based on the wearer’s activity, changing volume and position on the body accordingly.
“For me, clothing is like entering a room. I’m creating environments. And the ideal environment has to be modular,” Schneider said. “On some occasions, I want to be more covered up or I need more support. On other occasions, I want my clothing to breathe; I want it to open up.”
One garment in the line, the sleeveless cape, can be worn open, cinched closed or tied around the hips as a warm-up skirt. The crop long sleeve top has an ergonomic fit and zipped mock neck, and Dri-FIT and cool-touch cotton jersey with a mesh gusset insert allow for movement and breathability. Thumbholes at the sleeve aid in anchoring the garment during more vigorous moves like squat jumps, according to Nike.
Colors are kept neutral to look good on different skin tones and create a contrast to the collection’s technical construction. Some products in the line, like the Nike Pro printed tights and bra, and the Studio Wrap Pack 3 barefoot-like footwear for yoga or Pilates, feature Schneider’s hand-painted artwork.
Nike design director for global women’s training Jamie Lee, worked with Schneider in developing the collection and said, “Today’s female athlete needs full versatility,” Lee says. “This collection is about building her workout wardrobe but also making it functional for her day-to-day life.”
The NikeLab x JFS Spring collection is slated to launch Feb. 26 and will be available at NikeLab locations, at nikelab.nike.com and at select global retailers.