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Nordstrom Launches Private Label Giveback Brand

Nordstrom, the Seattle-based retailer with more than 271 stores in 36 states, is launching its first private label give-back brand that will donate 5 percent of its earnings to nonprofit organizations that work to empower women and girls.

Coined Treasure&Bond—the same moniker as the charitable store Nordstrom opened in New York City in 2011 and subsequently closed two years later due to rising rent costs—the brand covers a classic range of washed denim, soft plaid shirts, T-shirts and moto jackets with a lived-in, vintage feel for women. The line will be available in 86 stores around the country and on

The give-back apparel brand picks up where the original boutique left off. Treasure&Bond’s first beneficiary is Girls Inc., an organization that provides more than 138,000 girls in the U.S. and Canada with access to programs and experiences that encourage education, bravery and strength to face challenges head on.

Mark Tritton, president of Nordstrom Product Group, said providing customers the latest fashion trends and giving back to its communities have been long-standing commitments for the company. He noted that the company wants to support organizations that resonate with the line’s target young female customer. “Partnering with nonprofits that empower girls and young women just seemed like such a natural fit and we’re so glad to launch this line with a fantastic organization like Girls Inc.,” he explained.