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PacSun Picks 2 Young Designers to Co-Create Gender-Free Fashion

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

PacSun is continuing to lean into gender-free fashion. The California retailer only introduced the segment this past September. Just half a year later, however, it felt confident enough in gender-neutral apparel to make it the star of its Summer 2021 campaign. At the same time, PacSun announced plans to launch Colour Theory, a new gender-free,…

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