More rosy hues are on the horizon.
The crimson red is a balance between warm and cool. The color is inspired by the red of cochineal, which Leatrice Eiseman, executive director of the Pantone Color Institite, said is “one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.”
Described as powerful, empowering, electrifying, audacious, witty and inclusive of all, the animated red encourages experimentation, strength and self-expression without restraint. It’s assertive but not aggressive and is capable of driving design to create a more positive future.
“Pantone 18-1750 Viva Magenta welcomes anyone and everyone with the same rebellious spirit,” the firm stated.
To arrive at the Color of the Year selection, color experts at the Pantone Color Institute comb the world looking for new influences. This can include the entertainment industry, art collections, all areas of design, popular travel destinations, as well as new lifestyles and socioeconomic conditions. Influences might also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms.
Like its 2022 Color of the Year, Very Peri, Pantone said Viva Magenta is a hybrid color that “comfortably straddles the physical and virtual, evocative of our multi-dimensional world.”
“The last few years were transformative in many ways in terms of people’s sense of self, and the way wellbeing, priorities and identity are being thought about,” said Laurie Pressman, vice president of the Pantone Color Institute. “As a result, space has been created where we are free to explore and be accepted for exactly who we feel we are, whether it be in a cybernetic universe, a conventional space, or a magical blend of both. We are creating a dynamic world that encourages experimentation, one that leverages the virtual within the physical realm and emboldens our strength and spirit to explore groundbreaking possibilities.”
The digital world is a large factor in Pantone’s color selection for 2023. Pantone teamed with long-time creative partner Huge to create an AI “visual manifestation” of the color.
It also collaborated with Artechouse, a leader in technology-driven experiential art, for a Viva Magenta exhibition at Artechouse Miami. The immersive exhibit open to the public from Dec. 3 as part of Art Basel Miami Beach.