Next year will be the year color gets its life back.
In Pantone’s words, Living Coral is, “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.”
It’s the color’s “vibrant, yet mellow” quality that will bring warmth and comfort amid a period of widespread uncertainty and constant shifts in things like lifestyles, global economies, politics and the environment.
“In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy,” Pantone said in a statement Thursday. “Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.”
In fashion, the color made its way onto the catwalk in Spring/Summer 2019 collections from Marc Jacobs, Temperley London, Christian Siriano, Marcel Ostertag and Alexander McQueen.
And the color is expected to trickle further through the fashion chain, representing the “fusion of modern life,” according to Pantone.
“Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”