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How Performance Denim is Giving Consumers New Reasons to Buy

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.


The consumer love affair with athleisure sealed the fortunes of Lululemon, Sweaty Betty and other gym-to-street brands, but no doubt caused significant hand-wringing at companies like True Religion and Lee Jeans.

However, there are indications that people now have enough leggings and track pants in their closet and have finally started to restock their denim wardrobes again.

Read more at Rivet.

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