Next year, beyond showcasing the latest golf and resort lifestyle trends, the PGA Merchandise Show will feature a new Textile Sourcing Pavilion to bring both sides of the apparel business together.
The 63rd PGA Merchandise Show will take place Jan. 26-29 in Orlando, Florida with more than 1,000 brand exhibitors including Adidas, Callaway Golf Apparel, Polo/Ralph Lauren, J. Lindeberg and Under Armour, highlighting their latest lines. The show brings together PGA professionals and golf retailers from around the world to help “grow the business of golf.”
With the Textile Sourcing Pavilion, attendees will have access to a curated group of fabric mills and factories that specialize in golf and athletic apparel. Companies within the pavilion will share the latest innovations in performance fabrics plus information on duty free factory resources for sourcing, and attendees can hold new vendor meetings and consulting appointments onsite.
Marc Simon, the show’s event director, said, “We wanted to make it more convenient and easier for our exhibitors to gain expert knowledge and information in a convenient and cost-effective setting. Over time, if we could bring top-notch education and a wide variety of fabric mills to the PGA Show, it could save on travel costs and time out of the office for some of our key exhibitor personnel.”
Education sessions will also be offered at the pavilion, with topics including: “How to Work Free Trade Agreements into Your Sourcing Matrix” and “Technical Fabrics 101: What Makes Athletic Apparel Different.”
In year one, Simon said, the show’s goal is to offer comprehensive education programs for exhibitors to gain easy access to sourcing experts at both an advances and beginner level.
“Heading into the 2017 PGA Show,” Simon added, “In addition to education, it will be to also offer access to a range of fabric mills with creative and innovative materials from multiple regions across the globe.”
PGA Worldwide Golf Exhibitions SVP and general manager Ed Several said, “PGA Show week is full of retail learning opportunities in classrooms, in the new Textile Sourcing Pavilion, at the PGA Forum stage and throughout exhibits on the show floor.”
Show details can be found here.