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PromoStyl Predicts Three Lingerie Trends to Take Over AW 16/17

An ample assortment of high-waist bikini bottoms and modest maillots paraded down the runways at last month’s Miami Swim Week, meaning beaches and pools will be looking a lot more chic next summer. And the move towards covered-up looks that leave more to the imagination is set to extend beyond swim into lingerie for Autumn/Winter ’16 and on into Spring/Summer ’17, according to fashion forecaster PromoStyl.

Speaking Tuesday at CurveNY at the Jacob K. Javits Convention Center in New York, Jerome LaMaar, a trend specialist for the Paris-based firm, said intimate apparel designers looking for a lift in business (U.S. innerwear sales have been flat at $14.9 billion for the past two years, according to the NPD Group) need to redefine their brands and design development, and realize what makes them unique in the market. “A lot of companies tend to look at each other instead of focusing on what makes their brands so strong and so individualistic—and this will help customers flock back to you,” he said.

These are the three key stories to watch for.

Beauties: Influenced by the glamorous days of Studio 54 in the 1970s but toned down for a more refined take on the decade, this theme revolves around rompers, robes, one-pieces and maxi sleepwear. Spring’s penchant for coral is carried through to fall, anchoring a color palette of mossy green, slate gray, blue-toned white and second-skin cosmetic shades. Mesh layered on top of knits creates dimension, while delicate chiffon, georgette and lace feel flirty yet cozy.

Instincts: Drawing inspiration from the ABC show “Once Upon a Time” and Dolce & Gabbana’s fairytale-inspired Fall ’14 ready-to-wear collection, LaMaar described this story as romantic with a nod to the outdoors. As such, apple reds, stone grays, aqua blues, fern greens and frost-bite pastels color the folkloric theme, and naivety comes across through baby-doll silhouettes and ruffled boy-short panties. Lacy crochets and floral jacquards add visual interest.

Anticipations: This story is all about “fusing science and magic to create an off-beat world,” LaMaar said. Exotic and acidic colors (read: shades of orchid and sulfur) usually seen in summer collections will extend into fall. In terms of fabrication, lace calls to mind tiny organisms as seen through a microscope, and neoprene (yes, in lingerie) creates an elevated surface.