Puma announced Friday a credible roadmap to detoxify its textile production by 2020. The move toward a cleaner apparel manufacturing process comes in response to Greenpeace’s Detox campaign, which was launched in 2011 to challenge global sportswear brands to work toward a toxic-free future.
The German-based athletic label said it aims to be completely free of per- and polyfluorinated chemicals (PFC) in all of its products by the end of 2017. PFC makes clothing and shoes resistant to dirt and water, however, the chemicals can be damaging to immune and reproduction systems.
Puma was the first athletic company, followed by Adidas and Nike, to commit itself to Greenpeace’s call for clean textile production. Greenpeace chemistry expert Manfred Santen said, “Puma takes the commitment to clean textile production seriously. Given the depth of water pollution in Asian countries, the production is a major step towards a toxic free future.”
Greenpeace has increased its pressure on all three of the athletic brands this year, requesting that they step up their efforts to detoxify. In May, leading up to the World Cup, the organization called foul on the brands when independent labs found too many pollutants in 33 soccer-related products spanning T-shirts to cleats.
Puma was highlighted as a leader of the three for implementing an action plan, but Greenpeace’s report suggested that work still needed to be done.