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PVH Intimates Brand Launches New Line in Extended Sizes

PVH-owned intimates brand Olga, known for offering bras designed for curvy and fuller-busted women, is branching out—and up—this season.

Olga Flirty, a new line of bras and panties featuring lace details and plunging necklines, launched this month. Available in sizes up to 46 bands and G and H cups, with panties ranging up to size 4XL, it’s Olga’s largest size range offering ever.

“Traditionally, sexy and beautiful bras for full-busted women have been scarce and expensive,” said Les Hall, president of core intimates at PVH. “We drew from our decades of experience creating functional intimate apparel to design a collection with a fun, youthful aesthetic that today’s modern, body-positive woman is seeking.”

The debut collection comprises four bra styles—including a balconette, deep plunge, deep plunge with lace and an unlined underwire—along with a coordinating hipster panty. Colors range from neutral shades (black, white, nude) to animal print to jewel tones of pink and purple. The unlined underwire style features a sheer floral lace top cup, bow accents and a scalloped lace trim, while the two deep plunge bras incorporate a bump pad to provide extra lift.

Available at select Macy’s and Kohl’s stores nationwide and online, the bras retail for $45 and the panties are $12.50 each.

As Hall put it, “Olga Flirty will give more women the styles they want to feel beautiful, confident and ‘fearlessly flirty’—at an incredible value.”

Olga has been part of PVH’s portfolio since the company acquired Warnaco in 2013.