PVH Corp. and G-III Apparel Group have taken their relationship up a notch.
Tommy Hilfiger, a wholly owned subsidiary of PVH, has inked a multi-year license agreement with G-III for the design, production and distribution of its womenswear collections in the United States and Canada, including sportswear, suit separates, performance and denim.
This is in addition to dresses, men’s and women’s outerwear and luggage, which are already licensed to G-III by Tommy Hilfiger. The companies said in a statement that Macy’s will continue to be the principal retailer of Tommy Hilfiger in the U.S. and men’s and women’s sportswear will continue to be a Macy’s exclusive offering.
“G-III is a long-term strategic partner for our Calvin Klein womenswear collections and has done a tremendous job growing our overall Calvin Klein women’s business in North America,” Emanuel Chirico, PVH chairman and chief executive officer, said, adding, “An expanded partnership with G-III represents a significant opportunity to leverage their market expertise to drive the continued expansion of the Tommy Hilfiger women’s apparel categories.”
Morris Goldfarb, chairman, CEO and president of G-III, said he looks forward to building a “substantial profitable business” for the brand’s womenswear in the U.S and Canada, which Tommy Hilfiger CEO Daniel Grieder called “a key area of focus and a high-potential growth category.”
He added, “Over the past two decades, we have established a strong and elevated wholesale presence in Europe and Asia. We are confident that a partnership with G-III will unlock the great potential we see for our women’s collections in the U.S. and Canada and support our strategy of elevating our brand positioning.”
PVH, which bought the Tommy Hilfiger brand for $3 billion in 2009, also owns and markets the Calvin Klein, Van Heusen and Izod brands. In addition to Hilfiger, G-III has fashion licenses under Calvin Klein, Karl Lagerfeld, Kenneth Cole, Cole Haan and Guess, to name a few.