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Why Raf Simons and Calvin Klein are a Good Match

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Brooke Shields. No matter how many ‘denim dudettes’ came before her or fronted campaigns since, there is no more iconic and heralded denim poster-girl than the legendary Brooke.

Did you know that that photo is nearly 40 years old? Brooke was only 15 at the time, making the ‘Nothing gets between me and my Calvins’ tagline all more controversial, and spurring the CK brand image to push its steamy denim and underwear campaigns through till today.

Until Fall ’18, that is, because Calvin Klein has a new boss that has already dialed down Calvin Klein’s image from a super sexy 9 to a mom-friendly 6.5.

Read more at Rivet.

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