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Ralph Lauren Hops on the See-Now, Buy-Now Bandwagon

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

Ralph Lauren
Following the trend of other designer labels like Burberry and Tom Ford, Ralph Lauren allowed customers to immediately buy items that were presented at the brand’s Fall 2016 show.

Taking place in front of Ralph Lauren’s Madison Avenue location on Wednesday in Manhattan, runway models presented looks that were immediately available for purchase in-store and online.

Read the rest on Rivet.

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