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Reebok is Kicking its Proprietary Liquid Factory Technology up a Notch

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

Reebok is expanding the use of its mold-breaking Liquid Factory technology. The fitness footwear giant will release its first application of the Liquid Factory technique Thursday on a popular existing Reebok model, the Floatride Run. The modified Liquid Floatride Run incorporates the same proprietary Floatride cushioning midsole for long-distance running, but is 20 percent lighter…

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