Reebok India launched a new studio collection of apparel and footwear for women, capitalizing on the growing interest in studio fitness activities in the country. For a second time, the company has clinched model, actress and fitness enthusiast Nargis Fakhri to promote the collection in its lively new campaign “Live with Fire.”
Color and prints capture the essence of the collections’ three groupings for dance, aerobics and yoga. Dance apparel takes style cues from Latin dance with brightly colored, contemporary silhouettes designed to allow women to move comfortably. Layering pieces spice up the look, and the brand’s dance denim cargo pants made with French terry lend a cool street vibe to the performance gear.
Reebok’s aerobic apparel features bold graphics and collegiate-inspired shapes—throwback styles of the late 1980s—including a woven bomber jacket with raglan sleeves and snap pockets, while the collection’s yoga styles, co-designed with Reebok’s yoga ambassador Tara Stiles, blends comfort and functionality with versatile designs.
On the footwear end, the collection includes shoes intended for dance fitness workouts, like Zumba and Masala Bhangra, and aerobics. Designed with the input of an international fleet of instructors, Reebok’s Dance URTEMPO shoe offers stability and comfort and allows for smoother spins. The Studio Choice shoe provides forefoot flex grooves for stability and a 3D frame for seamless, structural support. A mid-cut silhouette features an ankle strap for extra security. Studio socks and slippers are geared toward Yoga enthusiasts.
Last year Reebok announced that it would open 100 Reebok FitHub stores in India in 2014, spreading its unique gym-meets-store retail concept to more fitness-minded consumers.
As India’s Millennial age population become more health-conscious, demand for fitness apparel for both the gym and as casual attire is increasing. According to Fashion United, India’s activewear sector is estimated at $1.5 to $2 million, growing 12 to 15 percent year-on-year.