Inclusive sizing is gaining momentum in the fashion industry and Reformation is the latest retailer to modify its apparel lineup to dress plus-size consumers.
The California-based retailer tapped influencer and model Ali Tate Cutler to launch its first size-inclusive collection. Dubbed Reformation x Ali Tate Cutler, the Spring collection features wardrobe staples available in sizes 0 to 22. With the collection, Reformation wants to make its sustainably designed clothing available for all consumers who are concerned about their environmental footprint.
“For the last year or so we’ve been receiving a lot of comments and requests for more inclusive sizing-and rightly so,” Reformation said on its website. “It’s obviously unfair that we’ve only been offering clothing to a limited size range.”
Though Reformation has previously offered garments for shopper demographics like petite women, the collection marks the retailer’s plus-size apparel debut. Currently, extended sizes are only available in the capsule collection, however, Yael Aflalo, Reformation’s CEO, told Refinery29, “This is our first step toward fully launching into the category and we will continue to fine tune our fit as we get feedback from our customers.”
Unlike some of its other garments that are only available in sizes 0 to 12, Reformation x Ali Tate Cutler features warm weather pieces for women that wear sizes 0 to 22. The collection, which retails from $78 to $128, culls inspiration from bohemian vintage fashion and California’s beachy landscape. Key styles include the Sally Dress ($198) that wraps around the body for an A-line shape, the maxi Foster dress ($218) and the Brandi Two Piece ($218), a matching top and bottom set. Other apparel items, including the striped Valero Jacket ($248), provide consumers with a transitional outerwear option for the season’s in-between weather.
Reformation’s new collection comes on the heels of other industry related moves, as fashion brands continue to address the call for more inclusive sizing.
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Data has shown the average U.S. women wears a size 14 or 16, and many brands, including Universal Standard, are catering to this demographic by offering trendy apparel in bigger sizes. Last year, Universal Standard launched Universal Fit Liberty, a program enabling consumers within a year of purchase to receive a replacement item for free if their size alters. Alex Waldman and Polina Veksler, the program’s founders, said the aim of the program was to provide flexibility for consumers who were undergoing body changes.
Madewell also recently expanded its sizes for Spring, introducing key denim pieces ranging from sizes 23 to 35. Along with the launch, Madewell debuted a Curvy jean to better suit ladies with curves. The high-rise skinny jeans features a raised rise and contoured waistband for optimal comfort in the hip and thighs. Madewell’s tops and jean jackets are also offered up to size XXL, as well.