Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Rent the Runway Taps Reality Star for Quarantine-Dressing Capsule

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Most shoppers have spent the spring quarantine period in lounge and athleisure, but four months into the pandemic, Rent the Runway is betting on sweatpants fatigue. Homebound shoppers antsy for a return to normalcy have begun to cautiously reclaim their routines, conducting socially distant gatherings and virtual hangouts when meeting up in person proves impossible….

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands