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Rent the Runway Taps Reality Star for Quarantine-Dressing Capsule

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Most shoppers have spent the spring quarantine period in lounge and athleisure, but four months into the pandemic, Rent the Runway is betting on sweatpants fatigue. Homebound shoppers antsy for a return to normalcy have begun to cautiously reclaim their routines, conducting socially distant gatherings and virtual hangouts when meeting up in person proves impossible….

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