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Signature by Levi Strauss & Co. Debuts Shapewear-Inspired Collection

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Signature by Levi Strauss & Co. is combining the best of both the denim and shapewear worlds with its new Totally Shaping fit collection designed give women’s bodies a lean appearance with a tummy slimming panel. As an added bonus, the cotton, Spandex and polyester blend’s 40 percent stretchability helps put a stop to saggy jeans.

Jenifer DeSofi, Levi brand vice president, said, “We are thrilled to be introducing the Totally Shaping fit platform.” She added, “We women are always looking for ways to feel and look our best and the Totally Shaping Fabric and Fit combination easily help us achieve this. At an incredible price point, Totally Shaping denim will surely be a staple in every woman’s closet this fall.”

Totally Shape fits include skinny, boot cut, pull-on skinny, pull-on boot, as well as boot cut and pull-on boot cut in Plus Size. Jeans are topped off with Levi signatures, including gold hardware and a gold back patch. The line is available now at Walmart and retails for under $20.

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