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Silver Jeans Co. Introduces Innovative Ultra-Soft Joga Jeans

In another example of activewear’s influence over the denim industry, Silver Jeans Co. has announced the release of Joga Jeans, its new soft and flexible hybrid denim that looks like a traditional jean but feels like a sweatpant.

The cotton, polyester and elastane blended jean features a double-faced stretch woven top akin to traditional denim, and sweatpant-like plush knit underneath, enabling the pant to move and stretch with the body without losing shape. The innovative fabric is said to offer denim-quality durability with a unique ultra-soft hand.

Men’s and women’s styles are finished in the company’s signature vintage and dark washes, and are accented with traditional trims of a classic five-pocket jean. For women’s, the popular Aiko fit is designed to flatter a defined curve. The men’s Allan style is a classic fit with a slim leg opening.

Joga Jeans retail for $78-$88. The launch will be supported by an extensive advertising campaign in August with ads in People Style Watch, Nylon and InStyle with the tagline, “Wanna Joga?”