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Slideshow: What’s Trending in Trims

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Branding in denim begins long before influencers and hashtag campaigns are rolled out across social media. It begins with trims.

From creative to classic, Munich Fabric Start presented the key themes for trims for Spring ’18. Following industry-wide trends, trim manufacturers introduced buttons, labels, zippers and other branding components that tap into the ongoing athleisure trend and demand for sustainable materials.

Read more at Rivet.

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