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Brands Turn to Science and Innovative Tech to Combat Smelly Socks

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

Textiles and sweat often don’t mix well, often evidenced by odor-ridden socks—but that could soon change. The plague of smelly clothes has long existed in warm climates or after a brisk workout, and while some efforts in recent years have helped reduce the effect, like adding antimicrobials into fabrics, the root of the problem hasn’t…

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