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Brands Turn to Science and Innovative Tech to Combat Smelly Socks

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Textiles and sweat often don’t mix well, often evidenced by odor-ridden socks—but that could soon change. The plague of smelly clothes has long existed in warm climates or after a brisk workout, and while some efforts in recent years have helped reduce the effect, like adding antimicrobials into fabrics, the root of the problem hasn’t…

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