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Brands Turn to Science and Innovative Tech to Combat Smelly Socks

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Textiles and sweat often don’t mix well, often evidenced by odor-ridden socks—but that could soon change. The plague of smelly clothes has long existed in warm climates or after a brisk workout, and while some efforts in recent years have helped reduce the effect, like adding antimicrobials into fabrics, the root of the problem hasn’t…

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