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Social Media and Photo Filters Are Shaping Fall ’18 Fashion Trends

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

What came first, the design or the ’gram? That was the question many pondered after the last round of fashion weeks. While brands have traditionally seeded or paid influencers to don their fashion on Instagram and other social media channels, designers presented Fall ’18 collections that were made for photo-sharing platforms. After all, an Instagram-worthy…

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