Stitch Fix is expanding its personal styling services to American men.
After a successful run with its women’s services, the San Francisco-based company announced Monday that it would double the company’s total addressable market by launching Stitch Fix Men, a customized personal styling service for men that offers a variety of price points, sizes and styles to help them transform their wardrobes.
“The launch of Stitch Fix Men will be the biggest thing to happen in the men’s apparel retail market in years,” Stitch Fix CEO Julie Bornstein said. “With the help of over 3,000 Stitch Fix stylists and 75 data scientists, we are able to combine the art of personal styling with the science of machine learning, delivering a completely personalized wardrobe for our clients.”
Stitch Fix boyfriends, brothers, dads and husbands expressed much desire for their own personal styling assistance, after witnessing positive feedback from their female loved ones about Stitch Fix. In response to strong client demand, Stitch Fix decided to incorporate more men’s accessories and apparel into its services.
“Stitch Fix Men is a highly personalized service with a wide variety of styles and prices that distinguish us in the space and offer a superior experience for our clients,” Stitch Fix Men general manager Mike Smith said. “American men are increasingly style conscious and Stitch Fix is the ideal partner to help them along their own personal style journeys and across the various aspects of their lives.”
Stitch Fix Men is also a seamless experience and operates similarly to the women’s personal styling services. First, men will fill out a style profile to post their size and style preferences when they sign up for Stitch Fix Men. Using the best in-class data and technology, a personal stylist curates five apparel, accessories and footwear products that cater to a client’s fashion preferences, budget and lifestyle. The client’s items are then shipped home where he can try them on personally. If they find products they like, they may buy desired items and send back the rest with free shipping.
More than 50 apparel and denim brands are also offered to Stitch Fix Men clients, including Threads for Thought, AG, DL1961 and Penguin. The company also introduced private brand Hawker Rye and revealed that additional exclusives are on the horizon. In the future, Stitch Fix Men will also team up with other popular men’s brands to bring the best product variety to the new service’s clients.