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Study: Finding the Right Fit Still Difficult for Most Women

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

What do women around the world think of finding a pair of jeans? Well, it isn’t easy.

During a panel discussion at the 2016 Initiatives in Art & Culture (IAC) fashion conference in Manhattan, Invista Global Director Jean Hegedus discussed a new quantitative study conducted by the company that examined the denim habits of women around the world.

The study, produced by Invista by 2CV Research, surveyed thousands of women across the world in five countries—Brazil, China, Germany, Brazil and the United States—on the role denim plays in their wardrobes.

Read more at Rivet.

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