Stylerunner has tapped NetSuite Inc., a provider of cloud-based financials and omnichannel commerce software suites, to help accelerate its online activewear business. The Australia-based startup has selected NetSuite’s SuiteCommerce to run its entire business from one unified cloud commerce platform and manage end-to-end business process including e-commerce, financials, inventory management, order management, marketing, customer service and support.
Since its launch in 2012, Stylerunner has grown from stocking just 11 brands to nearly 50, including Adidas by Stella McCartney, Nike and Wildfox. It currently ships to 65 countries. The company, which has garnered a loyal following for its curated selection of stylish activewear, has global expansion high on its agenda and is gearing up for exponential growth when it will re-launches Stylerunner Man in 2015.
To prepare, Stylerunner is ditching the custom-built e-commerce website, accounting software, third party EDM providers, CRM systems and numerous Excel spreadsheets, it has worked with for the last two years in favor of NetSuite’s central system. Stylerunner also plans to roll out multi-currency, multi-language and multi-retail websites—all of which it aims to streamline with NetSuite’s unified, omnichannel commerce platform.
Julie Stevanja, Stylerunner co-founder, said, “The success of our business is predicated on how well we anticipate and respond to the needs of our growing international customer base.” She added, “NetSuite can enable us to carry out the detailed customer segmentation we need in order to do this. For example, we can create fields within our purchase orders to not only categorize by sales or product categories, but also by interests so we can analyze how profitable yoga apparel is versus running wear for example. We love that we can have that sort of data at our fingertips in a matter of moments as it can enable us to operate as a much more sophisticated and efficient company, far surpassing the insights that were previously available to us.”