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Target Announces New Plus-Size Line AVA & VIV

Target has just introduced its newest clothing line designed specifically for plus-size women called AVA & VIV, which set to arrive in all stores mid-February.

The line was designed by Target’s in-house design team and offers stylish basics with trendy fashion statement pieces for the fashionista at heart. Like its other clothing lines, AVA & VIV will be updated each month with items priced between $10 and $79.99.

Stacia Andersen, Target’s senior vice president of merchandising for apparel and accessories, said, “Target is synonymous with great design, and with the launch of AVA & VIV, we’re stepping up our fashion game for our Plus-size guests.” She added, “From stylish original prints to the attention to detail and fit, this line is meant to impress and we can’t wait to share it with our guests.”