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Adidas’ Latest Basketball Shoe Maps NBA All Star’s Footwear to Advance Performance

Stores are opening but will consumers return? Join Cushman & Wakefield and rue21 for the Retail in Recovery webinar June 17 at 2 pm ET.

Adidas and NBA All Star James Harden have set out to lift basketball players’ on-court experience with a new high-tech, performance-driven sneaker. Along with Harden, the athletic company has introduced the Harden Vol. 2—an advanced basketball shoe that features Adidas’s Forgefiber technology and full-length Boost cushioning. This second edition of Harden’s signature line was developed with advanced generative software that mapped…

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