As it gears up to celebrate a half-century of outfitting outdoor enthusiasts with its apparel and footwear, The North Face is introducing what it claims is its most breathable waterproof jacket ever.
Dubbed the HyperAir GTX, the VF Corp.-owned brand enlisted W.L. Gore’s Gore-Tex Active technology to bow a piece of outerwear that’s designed to offer bone-dry protection in the wettest of weathers.
Featuring an outer surface that permanently repels water—eliminating the need for a face fabric—combined with the jacket’s unique construction which allows for better breathability, less sweat and the faster release of moisture, the wearer can avoid the clammy discomfort of wet fabric.
Plus, because the permanent beading surface on the outside of the garment shakes dry, there is no chilling effect in the rain.
“We are always searching for and developing the most innovative materials to build products that keep our athletes and customers warmer and drier so they can be outside longer and we have never seen anything that performs like Gore-Tex Active,” The North Face’s vice president of global product, Joe Vernachio, said. “We have rigorously tested the new HyperAir GTX jacket both in the labs and with our athletes in the field and it has registered off the charts in terms of breathability and packability. The HyperAir GTX jacket will help our athletes stay more weatherproof than ever.”
Retailing for $249, the jacket hits North Face stores and online as well as REI on Dec. 15.