Wrangler teams with Texas Alliance for water conservation to reduce waste
Iconic American denim brand Wrangler will team with the Texas Alliance for Water Conservation (TAWC), a research organization with Texas Tech University, to promote techniques and technologies for less water waste among cotton growers. (Read More)
What do Bernie Sanders and Marilyn Manson have in common? They’re inspirations for S/S 19 Denim
From cartoon-like workwear and fuddy-duddy dad style, to the return of Marilyn Manson gloom, the fashion stories for Spring/Summer 2019 are anything but traditional. (Read More)
The Stats: 2017 US year to date denim imports
U.S. denim imports edged down in the first seven months of 2017, according to data from the Office of Textiles and Apparel (OTEXA). (Read More)
Inside Advantage: Fiber companies ramp up efforts to expand denim’s capabilities
While denim is certainly a staple wardrobe choice that crosses generations, fiber and fabric firms aren’t taking any chances it will fall out of favor. Instead, they are stepping up the innovation quotient and expanding denim’s capabilities and appeal.
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American Eagle Outfitters opens new concept store in New York City
American Eagle Outfitters will celebrate its 40th anniversary this fall by opening AE Studio, a concept store remodeled from AE’s Union Square location in New York City. (Read More)
How Invista cut through the clutter with Who What Wear
In a Kingpins Amsterdam presentation titled “Solving Denim Dilemmas: Right Products, Right Story” on Wednesday, Jean Hegedus, Invista global segment director for denim, outlined three common denim dilemmas women encounter while shopping for jeans and the steps the fiber company is taking to provide solutions. (Read More)
All in the Family with Diesel
Growing up as a Rosso meant early exposure to the inner workings of the denim industry for Stefano Rosso, son of Diesel founder Renzo Rosso and heir to the Italian denim brand’s empire. (Read More)