Tom Brady can now add a custom color to his roster of enviable possessions that already includes seven Super Bowl rings.
In partnership with color specialist Pantone, the Tampa Bay Buccaneers quarterback and newly minted fashion entrepreneur, developed Brady Blue, “a bold blue tone that will embolden the next generation to reach new heights.”
Representing “strength and confidence,” Pantone describes the color as “an impressive blue shade with an intensity emblematic of Tom Brady’s self-determination and commitment to precision.” The color’s Pantone number 112-22 nods to Brady’s jersey number, 12, and the number of NFL seasons played, 22.
The color is for the five-time Super Bowl MVP’s brand-new namesake clothing line, Brady, co-founded by Jens Grede, the co-founder of Frame, and co-designed by Dao-Yi Chow, one-half of the CFDA award-winning New York label, Public School.
“The persistence and meticulous precision displayed by Tom Brady to ensure this new striking blue hue displayed the boldness and strength of intensity he was looking for to symbolize the Brady Brand reflects the same precise way Tom Brady approaches all that he touches,” said Laurie Pressman, Pantone Color Institute vice president.
The men’s apparel brand, which launches online Jan. 12 and in select Nordstrom stores and on Nordstrom.com beginning Jan. 19, aims to apply professional sport level innovation and engineering to the masses. For the launch, Brady tapped nine student-athletes to star in its initial campaign.
“Working with best-in-class talent is part of the foundation of Brady and therefore, we are delighted to be collaborating with Pantone Color Institute to bring Brady Blue to life,” Chow said. “With their innovative color expertise, we are able to create a bold and instantly recognizable color that represents the ethos of the Brady brand.”
Brady, however, is not the only individual or brand with a custom Pantone color. Jay Z worked with the color firm in 2007 to create the signature pearl blue used across his products and brands. The company is also behind the brand-defining hues of companies like Tiffany & Co., Gap and Barbie.
Blue is having a moment. Earlier this month, Pantone named Veri Peri, a newly created shade of blue, its Color of the Year 2022. By combining the “faithfulness and constancy of blue with the energy and excitement of red,” Pantone said it landed on the “happiest and warmest of all the blue hues.”