Topshop Topman has chose to open its biggest U.S. store—and its second largest in the world—in the Big Apple on Nov. 5. The U.K.-based retailer, which nabbed the 40,000-square-feet of prized Fifth Avenue retail real estate near Rockefeller Center back in February, will fete the flagship opening with exclusive products and a menagerie of online tastemakers. The Arcadia Group-owned store will also house its new U.S. head office operations. Only its flagship on London’s Oxford Street will stand larger at 90,000-square-feet.
The four-level store will offer an edited selection of its U.K. merchandise geared toward the American market, including five-pocket jeans, silk tops and holiday-ready sequined dresses. Roughky 98 percent of the merchandise will be under the Topshop and Topman labels. Guests will also have access to the retailer’s new complementary personal shopping service for on the spot style advice.
In February, Arcadia Group CEO Sir Philip Green said it has always been the company’s plan to significantly expand the Topshop and Topman brands in the U.S., as well as its e-commerce business in the States. “I am very excited about Fifth Avenue, having looked for a location there for many years, and I believe this corner is both hugely prominent and perfectly located for our brands. I am also delighted to be entering new markets for the first time in the other great cities,” he said.
Since breaking ground in the U.S. back in 2009, with its first long-awaited store in New York City’s Soho neighborhood, Topshop has been inching across the U.S. opening doors in Los Angeles, Chicago and Las Vegas, as well as shop-in-shops in Nordstrom stores nationwide. The company will open four more stores in San Diego, Atlanta, Washington, D.C. and Houston in the next year.
To generate online buzz for the Fifth Avenue store opening, Topshop Topman has enlisted a team of style leaders including Hailey Baldwin, Kate Foley and Julia Restoin Roitfeld to use the hashtag “UNLOCK5TH” in their social media feeds, and in online video and photo content. Shoppers also have a chance to win a number of giveaways.