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Why It’s So Hard to Get Apparel Trends Right Every Time for Today’s Quick Fashion Cycle

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

Trends arrive in fashion at a fast and furious rate, and retailers are selling out of hot new arrivals at a rapidly increasing clip. But brands are still searching for answers about how to manage and offer trends—and finding the magic time before a must-have item becomes yesterday’s news. EDITED retail analysis and insights director…

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