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Why It’s So Hard to Get Apparel Trends Right Every Time for Today’s Quick Fashion Cycle

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Trends arrive in fashion at a fast and furious rate, and retailers are selling out of hot new arrivals at a rapidly increasing clip. But brands are still searching for answers about how to manage and offer trends—and finding the magic time before a must-have item becomes yesterday’s news. EDITED retail analysis and insights director…

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