First Piperlime, then Amazon, and now Trunk Club is getting physical in Manhattan. The online menswear retailer, which was acquired by Nordstrom in August for $350 million, has leased a 26,190-square-foot space on Madison Avenue in New York City. Nestled between East 50th and East 51st streets, the store will be close to likeminded men’s retailers including Burberry, Thomas Pink, Brooks Brothers and Bergdorf Goodman’s men’s store.
Trunk Club was born in Chicago five years ago as an online shopping service that delivered men an assortment, or “trunk,” of professionally styled curated looks from premium brands to try on at home. Nordstrom made a bid for the company earlier this year recognizing the growth potential in the men’s category and Trunk Club’s akin attention to customer service. The men’s retailer currently has single stores in Los Angeles, Dallas, Washington D.C. and Chicago in carefully considered neighborhoods where its target white-collar, fashion conscious consumer work and live.
In a statement to Crain’s, Trunk Club founder and CEO Brian Spaly said, “New York is our best member base and we’re excited to finally be able to offer our loyal guys here the personalized Trunk Club experience, in our own clubhouse, which cannot be found anywhere else in town.”
No opening date for the store has been confirmed, however in an ironic twist, Trunk Club will likely open long before its parent company’s namesake, Nordstrom, ever opens its first Manhattan doors, which is slated for 2018.