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Ugg Parent Reviews Strategic Alternatives

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Deckers Brands, parent company to brands like Ugg, Hoka One One, Teva and Sanuk, announced a review of its strategic alternatives Tuesday, which could result in a sale or other transaction.

The news comes after Deckers Brands reported a rough third quarter that missed expectations. The company reported earnings per share of $1.27, compared to $4.78 earnings per share from one year prior and analysts’ expectations which were set at $4.24. At the time, the company set a course for gross margin improvements and cost cutting measures to help turn things around.

Read more at Vamp.


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