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Under Armour Unveils Fresh Styles for Fall/Winter 2016

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Under Armour Fall Winter 2016

It’s been nearly a year since the word jeggings—a mash-up of jeans and leggings—was officially added to the Merriam-Webster dictionary, and Under Armour could be responsible for the next fashion word to enter the lexicon.

The Swacket, which fuses the comfort of a sweatshirt with the functionality of a jacket, is the activewear brand’s big push for Fall/Winter 2016 in both men’s and women’s. And in true Under Armour fashion, it’s pitching the Swacket as not only a game changer, but “so fresh you have to put it in a class of its own.”

The Swacket features the brand’s signature Storm technology, a water-resistant performance fabric that repels rain and snow for all-weather wear without sacrificing breathability, woven overlays that add an extra layer of protection and subtle reflective details. Available in two styles—a full-zip hoodie and a pullover—and 10 colorways for men and nine for women, retail prices range from $79.99 to $119.99.

Also launching in outerwear next season is the ColdGear Reactor, a full-zip hooded jacket for men and women that the Under Armour team has dubbed “perfect.” Retailing at a slightly elevated price point ($224.99), it features the brand’s proprietary Storm 2 technology—water-resistant and windproof—as well as a MagZip, a magnetic, quick zip closure that essentially allows the wearer to zip up the jacket with one hand. Filled with a synthetic insulation instead of down, it’s not bulky like most cold-weather gear, slows heat loss when the wearer is at rest and increases air flow when he or she is on the move.

Elsewhere in the fall/winter collection, Microthread technology has extended its reach beyond the T-shirts and tanks it launched with in spring to be incorporated into more styles, including the men’s Stalker pullover hoodie ($59.99). A specialty yarn that replace elastane (which can soak up sweat and make a garment heavy), Microthread helps fabric dry faster by wicking away moisture so it doesn’t cling or chafe while stretching.

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